About the Author
Praneet Chhiba is a philosopher, designer, and entrepreneur whose work seamlessly blends ancient wisdom with modern innovation. Over the course of his two-decade career, Chhiba has amassed a wealth of experience in technology, financial services, and human-centered design, positioning him at the intersection of creativity, systems thinking, and social impact.
As the creator of the Good Design Framework, Praneet has developed a practical, flexible model for building resilient, sustainable, and wellness-oriented systems. His approach is not just theoretical but deeply rooted in real-world applications that aim to uplift both individuals and communities, creating designs that are not only functional but also harmonious with nature and human well-being.
A Journey of Discovery and Innovation
Praneet’s journey began with an innate curiosity about the world around him. As a young thinker and innovator, he was drawn to the interplay between philosophy, nature, and design. This interest eventually led him to explore ancient knowledge systems, including the philosophies of Egypt’s Maat, Africa’s Ubuntu, India’s Vastu Shastra, and China’s Feng Shui. He was fascinated by how these cultures had developed systems and structures that were in tune with nature, supported community well-being, and promoted sustainable living.
Throughout his career, Chhiba observed a growing need to bridge the gap between these time-tested principles and modern innovation. In a world constantly focused on rapid progress and reinvention, Praneet saw the potential to create solutions that not only served the present but also respected the wisdom of the past. This realization led him to merge his knowledge of systems thinking with ancient philosophies to form the Good Design Framework—a model that brings balance, sustainability, and human-centric design into the modern world.
A Holistic Approach to Design
As a designer, Praneet believes that design is not just about aesthetics or functionality—it's about creating systems that nurture well-being, foster connection, and support a sustainable future. His work draws from various disciplines, including urban planning, sustainability, and holistic wellness, offering a unique perspective that integrates both ancient wisdom and cutting-edge innovation.
Praneet’s approach is rooted in the idea that true innovation doesn’t always come from creating something entirely new—it often comes from rediscovering what has worked in the past and adapting it to current challenges. His philosophy is not about reinventing the wheel but about reinterpreting timeless principles in a way that makes them relevant and effective in today’s fast-paced world.
**Author of Good Design: Timeless Wisdom for Holistic Wellness & Modern Innovation **
Praneet’s book, Good Design: Timeless Wisdom for Holistic Wellness & Modern Innovation, is a culmination of his lifelong journey into integrating ancient philosophies with contemporary design practices. The book offers a roadmap for creating systems, spaces, and products that align with principles of balance, sustainability, and human flourishing. It is a practical guide for entrepreneurs, changemakers, and anyone looking to design with purpose, supporting holistic wellness in both personal and professional realms.
Through his writing, Praneet provides readers with insights into how ancient wisdom can guide modern systems of innovation, offering tools to apply this knowledge in real-life scenarios. From lessons on sustainability from ancient civilizations to a modern blueprint for wellness-centered innovation, Good Design serves as both a philosophical and actionable guide for creating a better, more sustainable world.
A Thought Leader and Advocate for Purpose-Driven Innovation
In addition to his work as an author, Praneet is a passionate advocate for purpose-driven innovation. He regularly speaks at conferences and events, sharing his insights on how systems thinking, cultural heritage, and sustainability can inform contemporary design practices. Through his work, he encourages others to think critically about the impact their creations have on the world, urging designers, entrepreneurs, and organizations to prioritize human and environmental well-being in their work.
As a philosopher and designer, Praneet is committed to bringing positive change to the world. His vision is clear: to create systems, products, and spaces that support holistic, purposeful living—where innovation and sustainability go hand in hand.
Beyond Design: A Vision for the Future
Looking forward, Praneet continues to explore new ways of integrating ancient wisdom into modern systems. Whether through his consulting work, his public speaking engagements, or his continued research, he remains dedicated to advancing a vision of the future that is grounded in both time-tested wisdom and innovative thinking.
Praneet’s work is a reminder that the solutions we need to address today's global challenges—climate change, social fragmentation, and digital burnout—are often rooted in the past. By rediscovering ancient knowledge and applying it to modern contexts, we can create a future that is not only more sustainable but also more human.
Connect with Praneet Chhiba
Praneet continues to be an active voice in the fields of sustainable design, systems thinking, and wellness innovation. He invites those who are passionate about creating meaningful change to connect and collaborate, sharing ideas that inspire progress, connection, and sustainability.
For more information on Praneet’s work, speaking engagements, or consulting services, please visit his official website or follow him on social media for updates on his latest projects and initiatives.